Merchandising Outsourcing

WHAT IS MERCHANDISING?

Shelf space management according to the planogram.
Analysis of pricing policy and range of competitors.
Stock optimization at sale points, preventing the shortage.
POS-materials placement, control over availability of advertising materials and price lists at sale points.
Carrying out activities aimed at increasing the share of purchase, expanding the presence at the sale point and providing additional laying of goods.
Control of product shelf life (control of compliance with FIFO rules) and reject.
Exclusion of the situation 'Out of Stock'.
Using innovative technologies to automate all processes.
Providing online reports;
Providing photo reports: goods in stock, prices and store-fronts.

TYPES OF MERCHANDAISING

MERCHANDISING OUTSOURCING IS PROFITABLE

Professional expertise in trade marketing
Quality customer service and package provision of services
Ability to use the latest automation technologies
Long-term experience of Coleman's work with FMCG leaders and retail chains.

STAFF TRAINING

Modern programs and various forms of learning
Employees are allowed to work only after training and successful completion of the test
Mobile team of professional coaches
Regular knowledge and skills improvement of employees

AUTOMATIVE PROJECT MANAGEMENT SYSTEM

Efficient routing
Reducing the cost of moving employees
GPS tracking
Online reporting on all project tasks
Merchandising quality control at every sale point

FIELD STAFF PERFORMANCE MONITORING

Field staff performance monitoring is a priority and important task
INSTRUMENTS - Gps tracking
REPORTS - balance report, competitors' activity report, photo report, etc.
TIME ACCOUNT - helps to track the duration of each task.
ANALYTICS - obtaining up-to-date information on the personnel location, quality and completeness of the visit tasks
IT PROGRAMS - no restrictions in the choice of software product
MOBILE SETTINGS - IOS and Android apps

ADDITIONAL SERVICES

Analytics
Employee profile analysis, effective recruitment
Audit of merchandisers' work, shelf space
Web resources for project tasks

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