WHAT IS MERCHANDISING?
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Shelf space management according to the planogram.
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Analysis of pricing policy and range of competitors.
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Stock optimization at sale points, preventing the shortage.
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POS-materials placement, control over availability of advertising materials and price lists at sale points.
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Carrying out activities aimed at increasing the share of purchase, expanding the presence at the sale point and providing additional laying of goods.
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Control of product shelf life (control of compliance with FIFO rules) and reject.
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Exclusion of the situation 'Out of Stock'.
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Using innovative technologies to automate all processes.
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Providing online reports;
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Providing photo reports: goods in stock, prices and store-fronts.
TYPES OF MERCHANDAISING
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MERCHANDISING OUTSOURCING IS PROFITABLE
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Professional expertise in trade marketing
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Quality customer service and package provision of services
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Ability to use the latest automation technologies
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Long-term experience of Coleman's work with FMCG leaders and retail chains.
STAFF TRAINING
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Modern programs and various forms of learning
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Employees are allowed to work only after training and successful completion of the test
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Mobile team of professional coaches
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Regular knowledge and skills improvement of employees
AUTOMATIVE PROJECT MANAGEMENT SYSTEM
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Efficient routing
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Reducing the cost of moving employees
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GPS tracking
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Online reporting on all project tasks
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Merchandising quality control at every sale point
FIELD STAFF PERFORMANCE MONITORING
Field staff performance monitoring is a priority and important task
INSTRUMENTS - Gps tracking
REPORTS - balance report, competitors' activity report, photo report, etc.
TIME ACCOUNT - helps to track the duration of each task.
ANALYTICS - obtaining up-to-date information on the personnel location, quality and completeness of the visit tasks
IT PROGRAMS - no restrictions in the choice of software product
MOBILE SETTINGS - IOS and Android apps
ADDITIONAL SERVICES
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Analytics
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Employee profile analysis, effective recruitment
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Audit of merchandisers' work, shelf space
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Web resources for project tasks