Coleman Services
+7 (495) 640-17-55 +7 (495) 640-16-55
Your corporate or personal HR-adviser

Merchandising Outsourcing

WHAT IS MERCHANDISING?

  • Shelf space management according to the planogram.
  • Analysis of pricing policy and range of competitors.
  • Stock optimization at sale points, preventing the shortage.
  • POS-materials placement, control over availability of advertising materials and price lists at sale points.
  • Carrying out activities aimed at increasing the share of purchase, expanding the presence at the sale point and providing additional laying of goods.
  • Control of product shelf life (control of compliance with FIFO rules) and reject.
  • Exclusion of the situation 'Out of Stock'.
  • Using innovative technologies to automate all processes.
  • Providing online reports;
  • Providing photo reports: goods in stock, prices and store-fronts.

TYPES OF MERCHANDAISING

 


MERCHANDISING OUTSOURCING IS PROFITABLE

  • Professional expertise in trade marketing
  • Quality customer service and package provision of services
  • Ability to use the latest automation technologies
  • Long-term experience of Coleman's work with FMCG leaders and retail chains.

STAFF TRAINING

  • Modern programs and various forms of learning
  • Employees are allowed to work only after training and successful completion of the test
  • Mobile team of professional coaches
  • Regular knowledge and skills improvement of employees

AUTOMATIVE PROJECT MANAGEMENT SYSTEM

  • Efficient routing
  • Reducing the cost of moving employees
  • GPS tracking
  • Online reporting on all project tasks
  • Merchandising quality control at every sale point

FIELD STAFF PERFORMANCE MONITORING

Field staff performance monitoring is a priority and important task
INSTRUMENTS - Gps tracking
REPORTS - balance report, competitors' activity report, photo report, etc.
TIME ACCOUNT - helps to track the duration of each task.
ANALYTICS - obtaining up-to-date information on the personnel location, quality and completeness of the visit tasks
IT PROGRAMS - no restrictions in the choice of software product
MOBILE SETTINGS - IOS and Android  apps

ADDITIONAL SERVICES

  • Analytics
  • Employee profile analysis, effective recruitment
  • Audit of merchandisers' work, shelf space
  • Web resources for project tasks


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