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The Coleman Services Regional HR Club was Held in Novosibirsk

On 29 June 2021, a regional HR club was held in Novosibirsk. The event was held in the office of Virtex Food. Elena Gaikazyan, head of the Novosibirsk office of Coleman Services, moderated the meeting.

The event started with a presentation by Natalia Emelyanova, HR Director of Virtex Food, on "Employee engagement: motivational programme, team spirit". Natalia presented an overview of internal team motivational programmes implemented in Virtex Food. Thus, nowadays two competitive programmes are running in the company: the first one is aimed at increasing sales volume by combining sales managers into teams, and the second one is aimed at increasing the number of new recipes by forming teams that provide full cycle of recipe creation. Another motivational programme for all employees, Olympics 100, will be launched in July 2021; its aims are to increase the number of suggestions for improvements in the company, build team spirit, and work on the personal brand of employees.

Elena Gaikazyan, Head of Novosibirsk office of Coleman Services, spoke about the labour market in the post-quarantine period. She discussed key trends of labour market in 2021, transformation of HR role in conditions and consequences of pandemic, as well as current format of work in companies. Among key trends of 2021, the speaker singled out transition to remote forms of interaction, as well as mobility and attracting employees from the regions. Elena shared the results of a Coleman Services survey "Working format: office or remote - what have companies chosen?", according to which 71% of companies surveyed use a hybrid work format - partly at home, partly in the office, whereas 49% of companies have adopted this format as the main one and will not change it.

After the main part, participants were given an excursion around the Virtex Food office, as well as a coffee break and informal networking.

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